Introduction to social media for startups

16 Aug 2018

Date:         16 August 2018
Time:         8:00am – 1:00pm
The Precinct Conference Centre, TechInSA, 2 Ann Nelson Drive, Thebarton, SA
Cost:         $30 (GST incl) bookings essential

Connecting to your customers, investors and other stakeholders requires strategies that include both digital and traditional communication channels. Social media is an increasingly important tool for both B2C and B2B, allowing companies to position themselves as innovators and experts as well as connect with investors and supply chains.

Join TechInSA for a half-day introductory social media workshop. The aim of the workshop is to help startups to put together a basic social media plan, and leave the workshop with a set of actionable tasks to start out on the social media road. The workshop will include useful tips, take-home tools, case studies and some participation exercises.

A light lunch and refreshments provided.

Book your place here.

The workshop will cover


  • Why a social media strategy is important
  • What are my social media aims?
  • Who am I trying to engage?
  • How to put a social media strategy together
  • Why a social media policy is important


  • How do I get content?
  • What should I say?
  • How should I say it?
  • Tips and tools to manage your social media activity


  • Which ones should I choose?
  • Starting small
  • When to include more channels

Engagement and Evaluation

  • What are others saying about me?
  • Two-way conversations
  • Notifications, comments, likes and dislikes
  • How do I know if this is working?


Scout Digital Training
Erica Stacey is a Google Analytics, Google AdWords and Mobile Sites certified professional. Erica has had over a decade of experience – working for agencies and a wide range of clients – in digital and social media marketing strategy, website development, search engine optimisation (SEO) and marketing (SEM), content marketing, inbound marketing, online advertising and so much more.

She has also recently completed an intensive training bootcamp with the Institute of Code and has an extensive wealth of online proficiencies.

A professional in the field of design, branding and marketing, she is a trusted name in the Adelaide community to help an array of businesses sort out and achieve their marketing objectives.

Craig Swann is a Canadian who owns very successful businesses in New York City. Craig came to Adelaide late 2017 and has quickly immersed himself into Adelaide’s startup community, sharing his experience in leading startup communites in NYC.

Craig is an Internet Entrepreneur that built his award-winning agency through hands-on shaping of the Internet experience itself via interactive innovations since the mid 90s. He’s helped Fortune 500 companies develop and deploy national and international marketing campaigns while building digital products, interactive experiences and digital platforms that have engaged tens of millions. He built the web’s first drag and drop interface, the Internet’s first music-making experience and a host of other innovations.

He’s an author, thought leader and international speaker, and co-launched Canada’s largest design and technology conference that has expanded into Europe, USA and Asia. He has a passion to educate, empower and inspire at the intersection of business, technology and imagination.

Sarah Mortellaro (Director, Industry Partnerships) and Amanda Hudswell (Manager, Marketing and Communications) manage TechInSA’s marketing & communications including social media. They have experience in the strategic marketing of both products and services and together have over 20 years of social media experience. Having built TechInSA’s social media profile from the beginning, the pair understand how to successfully manage a professional social presence in a small team. Hear from both of these marketing professionals about how TechInSA’s social media is managed, what has worked and what hasn’t, along with tips and tools for maximising return on time invested.

Introduction to social media for startups